With users engaging more deeply and frequently with their mobile devices, they’re expecting an experience that’s as good as "even better than" the desktop web. It’s time to think about developing your content strategy for mobile. This workshop explores the challenges and constraints of presenting content in mobile interfaces and contexts. Desktop websites have gotten cluttered with useless information that doesn’t meet user needs. Mobile offers an opportunity to re-prioritize messages, rewrite jargon, and remove outdated information. You’ll learn how to use mobile as a wedge to create a better experience for ALL users.

This workshop will include a mix of hands-on exercises, discussion, and review of themes, problems, and real-world examples. We’ll analyze content from desktop websites and mobile websites and apps to uncover what works (and what doesn’t) when publishing on mobile.

In this workshop, you’ll learn:

• Prioritizing messages and content for the constraints of mobile
• Writing for people who are reading with just one eye
• Structuring content to be navigated with one thumb
• Creating editorial processes to COPE with the demands of mobile (Create Once, Publish Everywhere)
• Why your CMS needs to evolve to support mobile publishing
• How your governance model and organizational structure may need to adapt

Hands on-exercises include:

• Convince your CEO: how to fit mobile content strategy into your overall business strategy
• Auditing and inventorying content with an eye to mobile (and how to improve the experience for desktop users too)
• Messaging architecture and prioritizing content for mobile screens
• Content modeling and CMS UX design: how chunks and metadata support mobile content strategy

Attendees of this workshop are likely to be people who have a medium to large-size base of content that they’re looking to publish onto a variety of mobile devices. This workshop will be appropriate for all experience levels.

As responsive web design continues to evolve, we?re confronted with difficult problems about how to create adaptive interfaces that look and function beautifully across many screen sizes and environments. How do we handle navigation that?s four levels deep? How do we deal with large data tables? How well do modules like lightboxes, tabs, embeddable maps and more translate to various contexts?

This workshop will take a detailed look at the pros, cons and considerations of many emerging responsive patterns, and will explain how to incorporate them meaningfully in your projects. You'll come away with plenty to think about and plenty to implement when you get back to work.

In this workshop, you'll learn how to:

• Plan an end-to-end UX flow -- without design or code
• Sketch UI elements to form an intuitive layout
• Write real content and form microcopy
• Persuade clients or teams to go “content first”

Bring with you: A laptop + paper and pen/cil.