We rolled out Facebook Lite, our version of Facebook for Android built for emerging markets, in June of 2015. Today we’re excited to share that the app has hit 100 million monthly active users. With Facebook Lite, our goal is to provide the best possible Facebook experience to everyone, no matter their device or connection. […]
Like most people, I don’t like to be tracked more than I need to be. I believe in privacy policies that do the minimum collection needed as opposed to the maximum collection possible. I am also the founder of the search engine that doesn’t track you, DuckDuckGo. For these reasons, I personally don’t use Google […]
> Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US.
>If you’re an advertiser using Facebook ads on mobile, you may as well just stop advertising on Android right now and go iOS-only. That’s because an analysis of more than 200 billion Facebook ads on mobile by Nanigans (one of the largest Facebook ad buyers) found that the return on investment of a Facebook ad […]
The U.S.’s daily hit count comes in around 101 million every day. A new level of transparency from Facebook will help the world see whether its mobile growth is entirely propped up by international users that don’t earn the company as much money. Today Facebook announced it will start sharing country-by-country web and mobile monthly […]
An app on a smartphone is a limited vessel, one that can provide content and information for your audience, but within bounds set out by the operating system. People still have to navigate to your app, and therefore there’s a time when they’re “in” your product or service, and a time when they’re “out” of […]
Zuck and Crew are serving the mobile Kool-Aid (which is any flavor but BlackBerry) by the gallon-full, so much so that the company’s spin doctors had been subconsciously or not-so-subconsciously spewing out the word “mobile!” at every conceivable turn, almost like a verbal tick. This article is a bit cynical, but if you have used […]
Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer. I think the future is going to be more about who can produce the best data so that ads can be targeted better than it will […]