Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design. Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their […]
As part of our work on the AppPulse Mobile project, we have been digging into hundreds of user comments for many mobile apps, trying to understand what makes an application get a 3-star average user rating. Interestingly, we could identify two main categories of applications: “Consistent 3” and “Accidental 3”.
Websites, landing pages — maybe you’ve designed one…or maybe you’ve designed hundreds. However, over the past few years, user needs have changed dramatically. The spectrum of screen sizes and resolutions is broadening every day. Did you know that 71% of media-using population is multi-screen? Seems pretty “normal” as I write this post in front of […]
I seem to read more and more of Aurora Bedford’s (<a href=”https://twitter.com/aurorararara”>@aurorararara</a>) work from the Nielsen Norman Group – This time about mobile navigation, and the thoughts behind using a text list vs image grids. Her final suggestion: For mobile navigation, image grids should be saved for deeper IA levels where visual differentiation between menu […]