In this study, we look at the impact of the so called “Mobilegeddon” update. This update was viewed as being a potentially very large update. At SMX Munich, Google’s Zineb Ait Bahajji was quoted as saying that its impact would be larger than Panda or Penguin. In addition, at SMX Advanced, yesterday, June 2nd, Google’s […]
As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids […]
Mobile apps have skyrocketed in popularity and utility since Apple introduced the iPhone App Store in the summer of 2008. Apps now represent 52% of time spent with digital media in the US, according to comScore, up from 40% in early 2013. Apple boasted 75 billion all-time App Store downloads at its developers conference in June, and followed up […]
This was a technique discovered while we were working on Canvas. While it didn’t make it into the final product, we think it’s worth sharing anyway.Getting responsive emails to look nice in the Gmail app is a never-ending challenge because of its infamous lack of support for media queries. I’ve previously blogged and written about ways to get […]
We all change behaviors based on our environment. Physical location and surroundings have a lot to do with our mindset, and can influence how we do just about everything. Behavior on a mobile phone vs. a desktop computer is no exception. Your physical location, state of mind and desired outcomes can be profoundly different depending […]
Websites, landing pages — maybe you’ve designed one…or maybe you’ve designed hundreds. However, over the past few years, user needs have changed dramatically. The spectrum of screen sizes and resolutions is broadening every day. Did you know that 71% of media-using population is multi-screen? Seems pretty “normal” as I write this post in front of […]
In October, Google announced guidelines for App Indexing for deep linking directly from Google Search results to your Android app. They’ve just enabled 20+ additional applications that users will soon see app deep links for in Search Results, and starting as of April they’re making app deep links to English content available globally.