There are countless articles touting the superiority of native apps over web. “60fps”, full access to hardware, “jank free”, and so on. While these points are certainly valid, I think the hype has skewed the public perception of the potential power of web-based apps. Sure, we can’t do access everything from the browser, but we can access a whole lot. We can design for a touchscreen, a motion sensor, geolocation, audio, and general mobility—instantly accessible across platforms without needing to make room on your phone for yet another app. Through a behind the scenes look at the Jambells.com experiment and other examples, we’ll remind ourselves of what’s possible in a web app, and take critical look at the pros (and cons) of non-native development.