Personas are used across a wide variety of design specialties, from UX to Information Design to Industrial Design. They’re often a key deliverable of the discovery phase of most projects, and are used to inspire empathy in the minds of the people who will be designing for them.

But after the discovery phase, the personas often die. And they die without ceremony. No tears are shed, there’s no funeral; it’s rare that there’s even an acknowledgement of their passing.

For a tool that’s meant to create empathy, does this seem particularly non-empathic?

This talk will explore the shortcomings of personas as they are currently used and leave you with a framework to rebuild your personas to better serve their purpose. Ramya promises that this description is as morbid as it will get.