How we built Facebook Lite for every Android phone and network We rolled out Facebook Lite, our version of Facebook for Android built for emerging markets, in June of 2015. Today we’re excited to share that the app has hit 100 million monthly active users. With Facebook Lite, our goal is to provide the best possible Facebook experience to everyone, no matter their device or connection. […]
Designing Moments – Facebook Design With a phone at everyone’s fingertips, it’s easy to capture photos of just about every moment in our lives. But it’s cumbersome to collect all the photos different people take in one place. It’s also hard to be sure you’ll get all the photos friends take of you. Even if you do end up with […]
What I use instead of Google services Like most people, I don’t like to be tracked more than I need to be. I believe in privacy policies that do the minimum collection needed as opposed to the maximum collection possible. I am also the founder of the search engine that doesn’t track you, DuckDuckGo. For these reasons, I personally don’t use Google […]
Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10 > Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US.
Facebook Ads Are 1,790% More Profitable on iPhone Than Android >If you’re an advertiser using Facebook ads on mobile, you may as well just stop advertising on Android right now and go iOS-only. That’s because an analysis of more than 200 billion Facebook ads on mobile by Nanigans (one of the largest Facebook ad buyers) found that the return on investment of a Facebook ad […]
Facebook Starts Sharing Mobile User Counts For Each Country The U.S.’s daily hit count comes in around 101 million every day. A new level of transparency from Facebook will help the world see whether its mobile growth is entirely propped up by international users that don’t earn the company as much money. Today Facebook announced it will start sharing country-by-country web and mobile monthly […]
The App Is Not Enough: Why We Might See More Companies Try Mobile Land Grabs After Facebook Home An app on a smartphone is a limited vessel, one that can provide content and information for your audience, but within bounds set out by the operating system. People still have to navigate to your app, and therefore there’s a time when they’re “in” your product or service, and a time when they’re “out” of […]
Facebook Turns Off Website Internally to Force Mobile Development Just how important is mobile to Facebook? According to Facebook product manager Josh Williams, the former CEO of Gowalla, the social network’s push toward mobility is crucial enough to its strategy to turn off Facebook’s website internally.
Lessons from the Facebook Mobile Website Team We talk a lot at Walmart Labs about the large-scale stage we get to play on as the world’s largest retailer. But it’s good to humbled and there’s nothing like Facebook scale to do that to anyone who thinks they have a big on-line userbase. Early this month, it was my pleasure to attend a […]
Forget mobile first. Is mobile anywhere in Facebook’s DNA? Zuck and Crew are serving the mobile Kool-Aid (which is any flavor but BlackBerry) by the gallon-full, so much so that the company’s spin doctors had been subconsciously or not-so-subconsciously spewing out the word “mobile!” at every conceivable turn, almost like a verbal tick. This article is a bit cynical, but if you have used […]
Facebook mobile ads command 70% price premium over desktop The results show that the demand for mobile advertising on Facebook is healthy and growing. While iOS ads represented 97 percent of the tablet ad spend of brands on the Facebook platform, when it comes to smartphones, Android accounts for 71 percent of spend.
Facebook overtakes Google in mobile display ad revenues Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer. I think the future is going to be more about who can produce the best data so that ads can be targeted better than it will […]
