There’s something so wonderfully easy about reading this column in a physical newspaper. You turned the page, and here it is, with few annoyances or distractions, in an ultra-high-definition typeface which was custom-designed with pleasurable reading in mind. Or – wait – are you reading this on a phone? Did you follow a link from […]
As part of our work on the AppPulse Mobile project, we have been digging into hundreds of user comments for many mobile apps, trying to understand what makes an application get a 3-star average user rating. Interestingly, we could identify two main categories of applications: “Consistent 3” and “Accidental 3”.
Websites, landing pages — maybe you’ve designed one…or maybe you’ve designed hundreds. However, over the past few years, user needs have changed dramatically. The spectrum of screen sizes and resolutions is broadening every day. Did you know that 71% of media-using population is multi-screen? Seems pretty “normal” as I write this post in front of […]
In October, Google announced guidelines for App Indexing for deep linking directly from Google Search results to your Android app. They’ve just enabled 20+ additional applications that users will soon see app deep links for in Search Results, and starting as of April they’re making app deep links to English content available globally.
>If you’re an advertiser using Facebook ads on mobile, you may as well just stop advertising on Android right now and go iOS-only. That’s because an analysis of more than 200 billion Facebook ads on mobile by Nanigans (one of the largest Facebook ad buyers) found that the return on investment of a Facebook ad […]
Greetings once again from the year of mobile measurement. A couple of months ago I used this column to talk about mobile engagement/interaction metrics, and to issue a call to ensure we’re using reliable, credible metrics to track whether mobile ad campaigns are working. This time I want to focus on improving mobile currency metrics.
“For every 100 iPad impressions, other tablets have 14.75,” Gabe Donnini, Chitika’s data solutions engineer, said today. “Eighty-seven percent of the tablet web traffic in North America is generated by iPad.” Read more at http://venturebeat.com/2012/12/27/for-every-100-web-pageviews-on-an-ipad-kindle-gets-5-galaxy-gets-3-and-surface-gets-0-22/#cvyHECcYBxl32WjR.99
Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer. I think the future is going to be more about who can produce the best data so that ads can be targeted better than it will […]
Ads on smartphones are effective, but many of us have at some point clicked on an ad by accident, which ultimately is a bad experience for the user, the publisher, and the advertiser who pays for clicks that may not be valuable. Our team has been analyzing the types of ad formats where accidental clicks […]