Life’s short, and time is money. As web developers, we’re paid to get the job done – by clients, bosses and colleagues who may not appreciate the importance of site performance. So the temptation is to cut corners to get the job done – to find the quickest solution, without regard for performance. In these […]
I looked at 30 days worth of the site’s mobile performance data, comprising almost 4.5 million mobile user sessions. Using mPulse, I plotted those sessions on a graph that shows distribution according to load time. Then I overlaid that graph with a line graph showing the average conversion rate for each cohort of pages along […]
Recently I’ve been running into a lot of responsive websites with a lot of performance issues. On most of them, the issues are so evident that they’re almost useless on anything besides the latest generation of smartphones. Considering the fact that responsiveness as a concept is intended to reach a wider audience, this seems rather […]
When discussing performance, we tend to focus on technical challenges. But the social work—getting our colleagues to care about performance—is in fact the hardest and most crucial component of performance optimization. We simply can’t maintain the speed of our sites’ user experience over time without organizational leaders, design and developer peers, and clients who recognize […]
What does “faster” mean? Who defines “fast” within an organization? How do you know when the site or app you’re building has achieved mythical “fast enough” status? And how do you respond when the same people who tell you to make the site faster are also adding images, features, and scripts that are killing performance?