Remember those “Choose Your Adventure” books? You got a tailored story regardless of the path you chose — and that’s just the kind of thoughtful content and UX we struggle to achieve. But in this talk, Steph will show us how to quickly identify which paths and words our users find natural, helpful, and substantive.

  • See product companies who used content to test features before building them
  • Learn which tools will show you the “right words” to use
  • Write content in a shared Google doc that your team (and clients) will love