Have you ever considered that the way you design and build a site or app might be completely wrong? Have you ever actually had to support the top devices on the market, let alone make each of them amazing? Have you ever designed or built a mobile app for devices that don’t even exist yet? Do you know how to do all of this and still come in under budget?

These are just some of the questions that are being answered deep within the mobile community. It is unlike the web. It is opaque. It is competitive. It is an entirely different medium. And it is really really hard. In fact, there is a good chance that everything you think you know about mobile is wrong.

In this session by Brian Fling, author of O’Reilly’s Mobile Design & Development and Creative Director at pinch/zoom, discusses his experiences of spending a decade between web and mobile and shares what what he thinks the web community can learn from mobile.